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To Be or Not To Be....an Influencer?
No one wants to be an influencer, but we all want to influence: inspire, motivate, empower. That's the central messaging I've gotten from...
leninarassool
Apr 28, 20253 min read


It's time to talk about your AMAZING work !
Last year, seven different women asked me to launch a podcast with them. Here's why I said no. I recognised that each of these women have...
leninarassool
Apr 28, 20252 min read


From Ad to Sales - Online Webinar
Just over a month ago, I posted a tiny ad across my social media platforms with no plan in place except that, having produced a TV show...
leninarassool
Apr 26, 20251 min read


Feminist News Media: April Newsletter
I played around with some samples and created Feminist News Media's first newsletter. *I wasn't able to embed the full pdf, so the links...
leninarassool
Apr 24, 20251 min read


Creating Shareable Content 101
This past week, participants in the Wits/Fray College Media Management Course - which I attended and was GREAT, by the way - were...
leninarassool
Apr 20, 20252 min read


On Speaking Out and Receiving Backlash
Someone reached out to me this week to ask about backlash / negative reactions when speaking up and out about gender-based violence. I...
leninarassool
Mar 23, 20252 min read


The Power of Reframing - Change Your Mind, Change Your Life
2003: I am a 2nd-year journalism student and finally landed a part-time job at Pick ‘n Pay. I was thrilled! Before we started, the new...
leninarassool
Mar 21, 20253 min read


Designing Your Life: Lessons from a Favourite Book
Sometimes, the space between planning and implementation can get murky or maybe you DO start and the world is just not playing along.
leninarassool
Mar 20, 20253 min read


Mohammed Ali threw his first Olympic Gold medal in the Ohio River
#StoryTime Muhammad Ali won his first Olympic gold medal in 1960 in Rome, Italy. In his book, The Soul of a Butterly , he wrote: "I wore...
leninarassool
Mar 19, 20253 min read


LEMON: A way for team to work better together
In 2013, I experienced my best teamwork experience ever using the Lemon Leadership framework. Let me explain... About 12 years ago, I was...
leninarassool
Mar 18, 20254 min read


The Power of Networking
I've only ever gotten one job that I've formerly applied for, but have never been unemployed. All the positions listed on my CV...
leninarassool
Mar 17, 20253 min read


Build a GunFree South Africa
'We forget the things we've done,' said a friend earlier as I sent over some clips of long-ago work. I met GunFree South Africa in 2014,...
leninarassool
Mar 13, 20252 min read


Blink Twice If You’re In Danger
Zoe Kravitz’s debut film Blink Twice represents the many ways that women are expected to smile through a culture of sexual harassment. ‘...
leninarassool
Mar 12, 20256 min read


The Personal is Political is Professional: Reflections for 2025
#NewYear hashtag#Reflection 2025 marks 10 years since my life pivoted irrevocably on both a personal and professional level. We rarely...
leninarassool
Mar 12, 20252 min read


Kindness in the Workplace Pays Off
I was the youngest and only person of colour on the team. It seemed like a recipe for disaster - but you know what prevented that? KINDNESS.
leninarassool
Mar 12, 20253 min read


Women: Write Your Stories
On Saturday, 19 February 2022, I attended a women’s breakfast at the home of Rosieda Shabodien. Late – as always – I stepped into a lush...
leninarassool
Feb 24, 20254 min read
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